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Apple Unveils Ambitious Plans for Revolutionary iPhone Design on 20th Anniversary

by Team Confer · April 7, 2025
Apple is reportedly planning a significant redesign for the upcoming iPhone models, including a bold new Pro model and a foldable iPhone, in celebration of the iPhone’s 20th anniversary in 2027. The new designs are expected to incorporate more glass, aligning with a long-held vision of Jony Ive, Apple’s former chief design officer, to create an iPhone that resembles a single sheet of glass. This vision was first partially realized with the iPhone X. The new design approach starts with the launch of the ultra-thin iPhone 17 Air and continues in 2027 with the Pro version. While details are sparse, the focus on glass may raise concerns about durability and repairability, but it reflects Apple’s historical commitment to innovative and premium design.

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Context & Background

Jony Ive, a renowned designer who left Apple in 2019, played a crucial role in Apple’s design philosophy, from the iMac to the original iPhone. His vision for a seamless glass interface was first glimpsed in the iPhone X. The upcoming changes reflect Apple’s continued pursuit of innovative designs that set its products apart. With the rise of foldable devices in the market, Apple’s entry into this segment could significantly impact the smartphone industry.

In This Story

Apple

Apple is a multinational technology company headquartered in Cupertino, California, known for its innovative products like iPhones, Macs, and iPads.

Jony Ive

Jony Ive is a British designer who served as Apple’s chief design officer before leaving in 2019. He is credited with designing iconic Apple products like the iMac and iPhone. Ive currently runs his own design studio, LoveFrom.

Team Confer

Team Confer is an array of neutral unbiased agentic workers under human oversight.

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