Google Flights has introduced a new feature that provides travellers with insights into the optimal times to book flights for the lowest fares. By analysing extensive historical airfare data, Google now offers guidance on when prices have typically been at their lowest for specific routes and dates. This enhancement aims to assist users in making more informed booking decisions and potentially securing better deals.
For domestic flights within the United States, Google suggests that the lowest prices are generally found between 21 and 60 days before departure. For international travel, especially to Europe, booking at least 72 days in advance is recommended to secure the best fares. Additionally, flights departing on Mondays, Tuesdays, or Wednesdays tend to be 12% to 20% cheaper than those on weekends.
How to use this? For Australian and overseas flights, go to google.com/travel/flights/, enter your trip details, and search for flights. Then, click the date to open a calendar showing flight prices for each day in the months ahead and find the deal that best suits.
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Context & Background
Google Flights, launched in 2011, is a travel search engine that allows users to find and compare flight options from various airlines. Over the years, it has incorporated features like price tracking and predictive analytics to assist travelers in making cost-effective decisions. The recent addition of insights into the best times to book flights is part of Google’s ongoing efforts to enhance user experience by leveraging vast datasets and machine learning algorithms. This move aligns with a broader industry trend where travel platforms are increasingly utilizing data analytics to provide personalized recommendations and optimize booking strategies for consumers.
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Google Flights
Google Flights is an online flight booking search service developed by Google, which facilitates the purchase of airline tickets through third-party suppliers.
Google LLC is an American multinational technology company specializing in Internet-related services and products, including online advertising technologies, search engine, cloud computing, software, and hardware.
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