BYD has officially launched the new e7 EV in China, with a starting price of under $15,000. This strategic move positions BYD to further expand its presence in the EV market, capitalizing on the growing demand for affordable electric vehicles globally.
Looking ahead, the e7 EV is likely to impact not only the Chinese market but also international markets where affordable EVs are in high demand. This could further solidify BYD’s position as a major player in the global EV sector and add further pressure to Tesla, which is also facing successful concerted attacks from a coalition broadly gathering under the umbrella of the “Takedown Tesla” movement.
It also puts pressure on traditional automakers who are struggling to transfer sales volume from traditional ICE vehicles over to their higher-priced electric offerings.
In Australian dollars, its RMB 103,800 price tag in China would convert to around $22,000. Notably, it’s only slightly smaller than the BYD Seal, which sells in Australia for around $38,000 AUD.
BYD e7 Specifications
- Model Type: All-electric midsize sedan
- Target Market: Primarily shared mobility (cabs, ride-hailing, business vehicles)
- Price:
- Starting at RMB 103,800 (~$14,400 USD)
- Other variants: RMB 109,800 and RMB 115,800
Dimensions
- Length: 4,780 mm
- Width: 1,900 mm
- Height: 1,515 mm
- Wheelbase: 2,820 mm
Performance
- Motor: Single electric motor
- Peak Power: 100 kW
- Top Speed: 150 km/h
Battery and Range
- Battery Options: 48 kWh and 57.6 kWh
- Range (CLTC):
- 48 kWh: 450 km
- 57.6 kWh: 520 km
Context & Background
BYD, a leading Chinese automaker, has been at the forefront of electric vehicle (EV) development in recent years. The company’s latest launch, the e7 EV, marks a significant milestone in the global push for affordable electric mobility. The e7 is priced competitively at under $15,000, making it an attractive option for budget-conscious consumers in China and potentially other markets. This move aligns with broader trends in the automotive sector, where companies are increasingly focusing on producing affordable EVs to drive mass adoption and reduce carbon emissions.
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BYD
BYD Co Ltd, also known as Build Your Dreams, is a Chinese multinational corporation that specializes in electric vehicles, battery-powered devices, and renewable energy systems. It is one of the largest manufacturers of electric vehicles globally.
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