Australian businesses are exhibiting increased caution towards artificial intelligence (AI) adoption, even as they continue to prioritize digital transformation initiatives. According to Autodesk’s latest State of Design & Make report, 68% of Australian leaders believe AI will enhance their industry, marking a 9% decline from the previous year. Additionally, 55% express concerns that AI could destabilize their sector, a figure notably higher than the global average of 48%. This growing skepticism is attributed to the realities of AI implementation, ongoing technical skills shortages, and the current limitations of the technology.
Despite these reservations, Australian organizations are advancing their digital transformation efforts. The report indicates that 50% of surveyed companies have achieved or are nearing their digital transformation goals. However, only 30% are leveraging AI to drive sustainability initiatives, lagging behind the 39% reported both regionally and globally. This cautious approach to AI integration reflects a broader trend of balancing technological advancement with risk management in the face of economic pressures and evolving market dynamics.
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Context & Background
The cautious stance of Australian businesses towards AI adoption is set against a backdrop of rapid technological advancements and economic challenges. In 2024, high interest rates and inflation have intensified cost pressures, leading 40% of Australian respondents to identify cost control as a significant organizational challenge. This economic environment has influenced investment decisions, with a noted decline in year-over-year investment levels. Despite these challenges, 67% of leaders remain optimistic about increasing future investments, indicating a strategic focus on digital transformation as a means to navigate and adapt to the evolving market landscape.
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Autodesk
Autodesk is a global leader in design and make technology, providing software solutions for industries such as architecture, engineering, construction, manufacturing, media, education, and entertainment.
Andy Cunningham
Andy Cunningham serves as the Senior Regional Director for Australia and New Zealand at Autodesk, overseeing operations and strategic initiatives in the region.
State of Design & Make Report
The State of Design & Make report is an annual publication by Autodesk that analyzes trends, challenges, and opportunities in design and manufacturing industries worldwide.
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