OpenAI is reportedly developing a social media platform akin to X (formerly Twitter), focusing on integrating ChatGPT’s image generation capabilities within a social feed. The project is in its early stages, with an internal prototype under evaluation. CEO Sam Altman has been soliciting external feedback, though it’s unclear whether the platform will be a standalone application or integrated into existing OpenAI services.
This initiative could intensify OpenAI’s competition with major tech companies. Meta is also working on an AI-driven social platform, and both Meta and X utilize extensive user data to train their AI models. Additionally, this move may escalate tensions between Altman and Elon Musk, X’s owner and OpenAI co-founder, who left the company in 2018. Musk recently made an unsuccessful $97.4 billion bid to acquire OpenAI and has previously sued the company, alleging deviation from its original mission. OpenAI has counter-sued Musk, accusing him of harassment and attempts to obstruct its transition to a for-profit model, with a jury trial scheduled for next year.
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Context & Background
OpenAI, established in 2015, has been at the forefront of artificial intelligence research and development. The company’s flagship product, ChatGPT, has gained widespread attention for its advanced language processing capabilities. In recent years, OpenAI has expanded its focus to include various applications of AI, including potential integrations into social media platforms.
In February 2025, reports emerged that Meta was planning to release a standalone app for Meta AI, aiming to compete with OpenAI’s ChatGPT. In response, OpenAI CEO Sam Altman hinted at the possibility of OpenAI entering the social media space, suggesting a strategic move to counter Meta’s expansion into AI-driven social platforms.
Additionally, OpenAI has been strengthening its team with experienced leaders from the social media industry. In June 2024, the company appointed former Nextdoor CEO Sarah Friar as CFO and former Instagram Vice President of Product Kevin Weil as Chief Product Officer. These strategic hires indicate OpenAI’s commitment to enhancing its capabilities in the social media domain.
In This Story
OpenAI
An artificial intelligence research organization known for developing ChatGPT and other AI technologies.
Sam Altman
CEO of OpenAI, overseeing the company’s strategic direction and development of AI technologies.
Elon Musk
CEO of X (formerly Twitter) and co-founder of OpenAI, known for his involvement in various technology ventures.
Meta
Parent company of Facebook, Instagram, and WhatsApp, currently developing AI-driven social platforms.
X (formerly Twitter)
A social media platform owned by Elon Musk, known for its microblogging services.
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